I didn’t start in golf. I started on stage.
For years, performance meant lights, pressure, preparation, and execution at the highest level. With a Master of Music from the Manhattan School of Music and a degree from the University of Wisconsin–Eau Claire, I built my career in environments where standards were high and results were immediate.
That discipline became the foundation for everything I do in golf: prepare, measure, execute.
What began as a pursuit of better performance turned into an obsession with understanding the “why” behind equipment and improvement.
As a Callaway Master Fitter, I work at the intersection of technology and outcomes—launch monitor data, pairing, ball flight, dispersion, and repeatability. Real numbers. Real decisions.
Lower Scores Golf operates inside the industry—helping brands grow from the inside out: equipment testing, product storytelling, ecommerce systems, audience development, and direct-to-consumer strategy.
I understand how golfers think, how they improve, how they buy, and how brands earn trust in a space built on credibility.
